Nigeria’s shoppers rival Russia and the Middle East for West End spending


Holidaying or visiting relatives abroad is increasingly open to millions of middle class Nigerians, with the number of visitors to the UK increasing by more than 50% to 142,000 a year in the decade ending 2011, according to the Office for National Statistics. In a country projected to become Africa’s biggest economy next year, and the world’s fifth most populous by 2050, businesses at home and abroad are cashing in. In Debenhams’ Oxford Street branch, signs in Hausa, one of the official Nigerian languages in the country’s largely impoverished north, direct shoppers to items on sale. This year, the shop said that Nigerian customers were its biggest overseas spenders.

Read it at the Guardian

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