While Nigerians and the international community are desperately asking Nigeria government to find the missing Chibok girls, Nigerian government is desperately seeking International Public Relations Firms to help to launder the badly damaged government image.
According to the Holmes Report, “the Nigeria government is seeking public relations counsel amid increasing pressure over its response to the kidnapping of more than 200 school girls”.
The desperate hunt for PR firms to help to launder the image of Nigeria government is said to be led by the Minister for Petroleum Resources- Diezani Alison Madueke. Her efforts follow the battered local and international image of Nigeria, following the abduction of school girls in Chibok, Bornu State, Nigeria.
As the social media campaign of #bringbackthegirls continues unabated, the Nigerian government has come under severe criticism and accusations of corruption from powerful sources in the International Community. The saga of the Chibok girls abduction seems to be turning into a referendum for Good luck Jonathan’s administration.
It is believed that the cost of any PR laundering of the Nigeria government’s image will run into millions of pounds. While the regime is being accused of mismanaging funds allocated to the military, it is impossible to believe that it will find millions of pounds laundering its image.
Nigeria’s international image has never been good, as serving and ex government officials including governors are caught with their loots and sometimes jailed abroad. Nigeria is believed to be one of the most corrupt countries in the world, and President Jonathan’s administration has done absolutely nothing to ameliorate the situation. Nigeria remains visible in every world corruption index. Nigeria’s image abroad is typified by corruption, 419, (Advance Fee Fraud), and dishonesty.
This present campaign will do little or nothing to clean the country’s very dirty international image. It will only add to the loss of more millions to over rated PR companies abroad.
Nigeria will hold a general election early next year, and President Jonathan is expected to contest as President, though he is yet to declare his interest openly.